Extending the shelf life of lamb will allow the UK to compete effectively with markets in New Zealand and Australia, according NFU's Sion Aron Jones who was speaking to members at an AGM discussion.
Members present heard of the Hybu Cig Cymru (HCC) project which seeks to extend the shelf life of lamb in order for farmers to meet a growing demand for the product and expand export opportunities.
The project will investigate ways for the industry to increase competitiveness in export markets, achieve greater access to distant markets by utilising sea-freight instead of air-freight, extending the seasonal availability of lamb and reducing wastage caused by spoilage throughout the supply chain.
"Our main competitors have managed to extend shelf life from 14-21 days to nearer 60 days by concentrating on achieving best practice - focussing on the basics of the provision of clean livestock and hygienic processing. We can definitely learn from our competitors," said Jones, who is HCC's Industry Development Manager.
NFU Cymru members present reinforced their view that securing adequate shelf space of Welsh PGI Lamb in retailers stores is as important as extending the shelf life of the product.
Glasnant Morgan, Brecon and Radnor NFU Cymru County Chairman said, “Visibility of our Welsh produce on supermarket shelves and effective marketing is vital to the success of our product. Clear labels which provide accurate and relevant information is of paramount importance to allow consumers to make an informed decision on the products they wish to purchase.”
Members present at the Brecon and Radnor AGM elected Stuart Morris, who farms near Clyro, to serve as County Chairman for the county for the next two years, when Glasnant Morgan stands down in January.
