The third installment of Asda’s Extra Special Christmas TV campaign breaks on 6th December, this time featuring Somerset Vintage Cheddar made by Wyke Farms, the UK’s largest independent cheese producer and milk processor.
Richard Clothier, third generation family member and MD of Wyke Farms, is the hero producer and talks through the history and provenance of the "cheddar of cheddars" made exclusively for Asda. He tells the Wyke story including the 150 years of experience his family has in making high quality cheddar and the national and world cheese awards the company has won. Richard’s brother and cousins are also featured in the advert.
The award-winning Extra Special Somerset Vintage Cheddar is matured in wooden casks for 15-months to develop a rounded, sweet nutty taste.
The advertising campaign from Asda has featured producers who make Asda’s award-winning Extra Special range of food and wine including Adrian Ivory an Asda Extra Special beef farmer and Jean-Claude Mas, an Extra Special wine producer from the South of France.
Simon Eyles, head of private label at Asda said: "We are very proud of our Christmas advertising campaign this year which showcases the specialist producers who put the special into Extra Special. Richard Clothier from Wyke Farms is the star of our newest ad and he talks through the history and quality of our Extra Special Somerset Vintage Cheddar, the cheddar of cheddars."
Wyke Farms has been producing award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 12,000 tonnes annually. The company have achieved substantial growth year on year by staying true to the traditional values behind the brand and have become the best selling farmhouse Cheddar in the UK.
Wyke Farms cheese and butter products are available nationwide and can be found in Asda, Co-op, Makro, Morrisons, Ocado, Sainsbury’s, Somerfield, Tesco and Waitrose.
