Held early July each year, the Livestock Event is the leading B2B event for the UK livestock industry, it's an essential visit for any farmer, herdsman or individual involved with the Industry.
Principally sponsored by Barclays, we host both cattle and trade exhibitors within a 64,000sqm event area alongside working machinery demonstrations, seminar areas, foot trimming demonstrations, National Dairy & Beef Shows and the National Lleyn Sheep Competition.
The event attracts more than 400 exhibitors covering 13 unique product zones. Exhibitors are on hand during the two-day event to demonstrate all-new equipment, products and services to over 17,000 UK and International livestock farmers.
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LIVESTOCK EVENT 2015
The Livestock Event pulled in the crowds and offered a morale booster to farmers at The NEC, Birmingham on 8 and 9 July.
“Despite the fact at least £800m has been wiped off dairy farming incomes in the last 12 months, there was a welcome buzz around the trade halls which was indicative of an event which is strongly supported and not only withstood, but proved it could actually go from strength to strength in the current difficult marketplace,” commented Nick Everington, chief executive of event organiser, the Royal Association of British Dairy Farmers.
“The complimentary ticket offer, which was RABDF’s contribution to help dairy farmers during the industry’s extraordinarily challenging times, was an undoubted success. It provided a welcome break for farmers who often work in an isolated environment, it was good for morale and benefitted the industry in general,” he said “We also welcomed for the first time even more beef and sheep farmers, many of whom were unaware of the vast range of products and information available at the Livestock Event to help with their farming enterprises.
“Highlights included the busy new live calf rearing demonstrations offering practical advice on how to maximise youngstock potential, whilst the live robotic milking and feeding demonstration continued to stimulate interest from small dairy farms, short of family labour but keen to secure their future, as well as from large beef finisher units looking at alternative feeding methods.
“Livestock classes remained at the heart of the event and attracted a packed ringside throughout the judging, and visitors explored the latest technology, discussed new business and placed orders. They were also challenged and inspired by presentations in the speaker areas with the Farm Health Planning Seminars and Feed Science Forums particularly well attended over the two days.”
“For me it was especially encouraging to see the vast crowd of dairy farmers interested to hear the RABDF NMR Gold Cup results, the UK’s premier award. We have some great talent in our industry and we shouldn’t forget it.”
He added: “To 2016 and we look forward to building on this week’s success and providing an opportunity for an increasing number of farmers to get away from their farms to gain more technical knowledge and do business.”
