Overall growth of organic produce through supermarkets in the 52 weeks to 18 June has increased over 5% this year.
According to Nielsen data, organic growth has continued through the first half of 2016 and is now +5.2% compared to +3.2% at the end of 2015, against a decline of -0.9% in non-organic sales for same period.
The Soil Association, a trade body representing organic farmers, is confident that the organic market will reach and exceed £2 billion by the end of 2016.
This year’s Organic September aims to boost this even further.
The news comes at a poignant time with recent political change and uncertainty in the market.
However, with Organic September around the corner and more businesses, farmers and retailers than ever getting involved, the future remains positive for organic.
'Positive about future of organic' despite Brexit
Clare McDermott, business development director at Soil Association Certification said that despite an uncertain market following Brexit, Soil Association Certification is positive about the future of organic.
"We expect this year’s Organic September to have an even bigger impact than before," said Miss McDermott.
"Market growth is already strong and there is a clear demand for organic, environmentally friendly and sustainable purchasing with many young professionals.
"The UK will still be required to comply with EU organic standards as minimum to maintain the flow of organic products to and from the EU.
"The Soil Association will continue to influence and improve the marketplace for organic businesses."
Increased interest in conversion to organic farming
Soil Association Certification has also reported an increased interest in conversion to organic farming in the last year.
Many businesses and retailers, including all the multiples have signalled support for Organic September.
Sainsburys, Tesco, Waitrose and Ocado are planning a range of activities, including on pack promotion using the Soil Association’s Organic September stickers, range promotions, magazine features and sampling throughout September.
Big business in the produce industry are using the Soil Association’s marketing materials, as are independent retailers and farmers selling direct to customers.
Mark Haynes, Managing Director at G’s Fresh said it is clear that there is a growing demand for organic at the moment.
"Organic September is a great way to focus customers’ attention on organic and link products right through the supply chain, from point of sale to producer.
"Organic fresh produce is doing very well so we’re really pleased that the Soil Association is continuing to support the whole industry for an added push in September."
