McCain Foods (GB) Ltd have announced the appointment of Helen Priestley as Marketing Director. In her previous position Priestley championed McCain Food’s main ingredient, the Great British potato on behalf of the Potato Council where she worked for 10 years, firstly as Director of Marketing and Communications, and for the last 7 years as Chief Executive.
Priestley brings a wealth of marketing and commercial experience from a broad range of industries including hotels, broadcasting and food service distribution and of course a detailed knowledge of the potato market and the potato consumer.
Priestley commented, "I am very excited to be working for such a leading brand which is famous for its high quality products, new product innovation and for providing healthier versions of the nation’s favourite foods."
Nick Vermont, McCain Foods CEO said today, "Following an extensive search to find a Marketing Director, I am delighted to announce that Helen will join the GB team from September 1st. Helen’s appointment makes a valuable addition to the GB board of directors and she will play an instrumental role in the continued success of the McCain brand and the ongoing growth of the business.
"Coming from the Potato Council, Helen has a deep understanding of our core ingredient, the potato, and understands the value that McCain places on its relationship with Britain’s farmers."
