Kevin Pearce has been appointed as head of food and farming for the NFU. Based at the NFU's headquarters in Stoneleigh, Warwickshire, Mr Pearce will head up the NFU's commodity work as well as its work in the food chain.
Mr Pearce has a wealth of experience within the farming industry and the NFU. He was brought up on a small farm in Glamorgan, South Wales. He left school at 16 and worked on a local farm until he joined the NFU in December 1985 as a Group Secretary in Glamorgan.
In 1992 he moved to the NFU's North East Region and covered the posts of field manager and Senior Policy Adviser.
Mr Pearce moved to the NFU's headquarters in London in June 1998 as beef and sheep adviser and then beef, sheep and Less Favoured Areas adviser. In 2004, he was appointed chief livestock adviser. In May 2005 he took on a new position as head of food chain and farm policy. He takes up his new role on Monday, October 2, 2006
Mr Pearce said: "I'm really looking forward to this role and tackling some of the challenges which face the industry."
Martin Haworth, director of policy at the NFU, said: "Kevin is widely known and respected in the farming community, government and the food chain- he is just the right person to take on this challenging post."
