Garlic market boom boosts farm's exports

The global garlic market is expected to reach $20,216 million by the end of 2023,
The global garlic market is expected to reach $20,216 million by the end of 2023,

A British farm is entering new international markets thanks to a global boom in the UK’s most treasured pungent vegetable.

The global garlic market is growing at an unprecedented rate, the value of which is expected to reach $20,216 million by the end of 2023.

One Isle of Wight-based producer is tapping into this global demand.

Award-winning The Garlic Farm - a third-generation farming business based in Newchurch - is finding success thanks to its range of over 60 garlic-based food and drink products.

The company has secured over £20,000 worth of sales to Germany, Sweden and Denmark over the last year with this figure estimated to grow by at least 25% over the next two.

The Garlic Farm’s most popular export product is ‘Vampire Slayer Seriously Hot Sauce’ which is flying off the shelves in international markets.

Barnes Edwards, Managing Director at The Garlic Farm said: “In all cases, demand and our local reputation has driven our exports as we have been approached by customers directly resulting in a steady and sustainable compound growth in our export markets.

“It is great to be able to represent the UK abroad. We are very proud of what we do, and it is great to get this validated by being selected by international buyers.

“If we can find success overseas so can other UK food producers.”

The business’s range of fresh products include white garlic bulbs, garlic grappes, garlic plaits, smoked garlic, black garlic and seasonal garlic products.

The farm’s ambient collection includes everything from garlic sauces, chutneys and butters to garlic beer, vodka and ice cream.

All recipes are developed by the farm to make the most of its garlic’s spectrum of flavours and then made by various specialist producers across the south of England.

Christina Gotzl, Founder of North Parade in Sweden said: “I have been importing from The Garlic Farm since 2014 because of the high-quality ingredients and innovative flavour combinations.

“Their condiments and relishes find a natural space in the Swedish larder, enhancing Swedish staples, with one of my best sellers being Vampire Slayer which is loved by heat seeking consumers.

“The Garlic Farm provide continuity, quality and great taste which is why I only ever import from small UK producers.”

The farm has 55-70 employees in the Isle of Wight which fluctuates depending on the time of year and has delivered double digit revenue growth for the past 5 consecutive years, with exporting accounting for an increasing percentage of this total.