NFU Cymru is taking the ‘It’s Time to Back Welsh Farming’ message to the fields and shops of Wales with the launch of two new campaign tools at the Royal Welsh Show.
Europe’s biggest agricultural show will provide the platform for NFU Cymru to rollout new bale stickers and a buyers’ guide to further highlight the importance of consumers and retailers supporting Welsh agriculture during a challenging time for the industry.
The ‘It’s Time to Back Welsh Farming’ bale stickers – a first for Wales – have been strategically positioned along the main routes to the Royal Welsh Showground in Llanelwedd, Builth Wells.
The buy-in from farmers, who have positioned their branded bales near the roadside, means that visitors to this year’s Royal Welsh Show will see strong support for the campaign no matter which direction they are travelling from.
The bale stickers are complemented by a new ‘How Can You Back Welsh Farming?’ buyers’ guide that will be handed out at the Royal Welsh Show to encourage the public to support Welsh farmers by purchasing Welsh produce.
The A5 guide, which champions everything from Welsh lamb and beef to cheese and butter, encourages shoppers to look closer at what they’re buying and consider the product’s origin.
'Promotional hotspots are the roadside fields'
John Davies, Deputy President of NFU Cymru, said: "Iit’s great to see the ‘It’s Time to Back Welsh Farming’ campaign gathering further momentum with these two new promotional drives at a pivotal time for the industry.
"The idea behind the new bale stickers is excellent because it provides us with those prominent positions to promote our campaign.
"In the main cities and towns those key physical advertising spaces are billboards and the sides of double-decker buses, but in rural Wales those promotional hotspots are the roadside fields.
"It’s fantastic to see so many farmers giving the campaign their stamp of approval and joining forces with us to get the message out there. It is that ownership and sense of pride that is making this campaign a real success story.
"We are very lucky in the respect that the Royal Welsh Show offers a plethora of Wales’ best food and drink; consumers really are spoiled for choice when it comes to getting good quality local produce at the showground.
"But the sad reality is that it’s not always so easy for shoppers to pick up Welsh produce in the supermarket.
"The ‘How Can You Back Welsh Farming?’ buyers’ guide makes that task easier for the shopper and helps to positively inform the product choices they make at the checkout.
"We hope that consumers will take this handy new buyers’ guide with them when they go shopping and take its values on board when making their purchases."
