Writtle University College has officially launched its new name and brand identity to mark the start of a new chapter in its 123-year history.
Having achieved university college status earlier this year, Writtle University College (formerly Writtle College) has launched its new brand identity with a logo that brings together its values and heritage – having been founded in 1893 – with its vision of enabling positive global change through inspiring education.
Writtle University College gained Taught Degree Awarding Powers in 2015 and will be awarding its own degrees from 2017.
Dr Stephen Waite, Vice-Chancellor of Writtle University College, said the change "emphasises the ambition" of Writtle.
"This ambitious nature is reflected in our students who go onto achieve fantastic careers having studied with us. We are very proud of the heritage and reputation we have in our specialist areas.
"Our portfolio, which includes environmental, sport, design, animal and land-based courses, continues to attract students from across the globe.
"Today is a landmark moment in the history of Writtle, and of education in the south-east region altogether, as we become a university college.
"We have set a clear and ambitious vision; we are a specialist institution, nationally acclaimed and internationally recognised for the quality of our students, graduates and staff.
"These are exciting times for everyone associated with Writtle."
'Tells a story'
Speaking about the new branding, Craig Emery, Head of Marketing at Writtle University College, added: "We believe it really tells a story, embraces the subjects we offer and speaks confidently about us as a high-quality provider of specialist education with a global appeal.
"We wanted an identity that acknowledged and respected our history, but also presented us in a modern way to reflect how current and relevant our teaching is.
"Our new campaign asks our audiences if they’re ready; ready to learn, ready to achieve, and ready to be part of Writtle during this exciting period in our long and proud history.
"People are sometimes surprised about the scope of courses we offer at Writtle and we would always encourage prospective students to visit our campus to find out what opportunities we have waiting for them."
Writtle’s new launch campaign utilises the strapline “We’re ready. Are you?” and the hashtag #writtleready which is a message that students, staff and industry will be able to get behind.
