Forward-thinking farmers and agronomists will have the opportunity to explore a wide range of novel science and innovative technology when the CropTec show returns.
CropTec, returning to Peterborough at the end of November, is now recognised as one of the key diary dates in the arable calendar.
It has gained a reputation as the UK’s leading knowledge exchange event in the sector.
Farmers and their advisers are attracted by CropTec’s unique informal atmosphere that creates the ideal forum to exchange ideas and experiences, according to Elisabeth Mork-Eidem, group head of events at Briefing Media, which organises the CropTec show.
“Content and knowledge exchange will remain the focus of CropTec. We want to build on being the show where visitors come armed with questions and leave with useful practical advice on how to become better at what they do,” she said.
“We would urge all those farmers and agronomists who are looking to the future to come to Peterborough in November to discuss adaptation of new technology, cutting edge agronomy and best business practices.
“They can get that advice from networking with like-minded industry peers, from the well researched, topical seminars and from visiting the exhibition hall and having the right conversations with relevant companies who have brought their best technical staff.”
Innovative thinking
CropTec’s key features include the trade stand exhibition which features a wide range of innovative products and thinking.
The popular seminar programme returns, featuring over a dozen leading speakers covering the four key technical areas of crop breeding, crop establishment, crop nutrition and crop protection.
Seminar content is based on feedback and extensive research with farmers and agronomists to ensure it is both relevant and timely.
Four knowledge hubs, which consist of short, sharp presentations delivering key-take away messages, will also feature at CropTec 2017.
The popular black-grass hub returns, and three new hubs covering oilseed rape quality and weed management, biostimulants, and data & analytics also feature.
CropTec also includes a sprayer demo area where visitors can drive some of the most advanced sprayers in the market.
New for 2017 alongside the hubs is a Farm Innovation Zone, where visitors can speak to a range of leading agritech innovators.
'Perfect opportunity'
Adama Agricultural Solutions returns as CropTec headline sponsor. “We are once again extremely pleased to be the headline sponsor for what we are sure will be another exceptionally successful CropTec show,” said Ali Bosher, marketing director for Adama.
“With a wide selection of industry-leading speakers covering a range of technical, practical and business issues, CropTec provides the perfect opportunity for farmers, agronomists and professional spray operators to learn more about the very latest developments in crop establishment, protection, nutrition, and yield enhancement.
“We look forward to the 2017 event and are proud to be able to support such a focused, professional and well-targeted event.”
The CropTec show is free for visitors to attend, provided tickets are booked in advance. The event will take place at the East of England Showground, Peterborough, on Wednesday 29th and Thursday 30th November.
