The ‘incredibly important’ Great British Beef Week is ending on a high, and FarmingUK has spoken to one of Britain's many beef farmers as to what makes UK beef so special.
The week is organised by Ladies in Beef and runs from 23rd April to 1st May. The event aims to promote the quality and versatility of British produced Beef.
Beef farmer Charlotte Shipley has spoken to FarmingUK and stressed the importance of the annual event, not only for getting consumers to buy British beef, but also for educating people about where their meat comes from.
She said events like the Great British Beef Week were a ‘huge opportunity’ to teach people about the different cuts of beef, share new recipes and to generally make people passionate about putting British beef on their plate.
Ladies in Beef have encouraged the agricultural industry to get involved in the campaign by celebrating great British beef produce and championing all that is great about beef.
Charles Sercombe, NFU livestock board chairman, said of the event: "I’m delighted that we see the return of this annual event to promote British beef at a time when we’re seeing significant challenges for the sector as millions of pounds are being wiped off the value of the payment grids leaving many producers questioning the viability of the industry.
"We need initiatives like Great British Beef Week to raise awareness among shoppers of great British beef and to re-engage with consumers who continue to call for greater provenance and clearer labelling of the origin of the product."
