Sainsbury's plant 50,000 trees for David Bellamy tree appeal

Sainsbury's has just become the first company to plant 50,000 trees through Tree Appeal and at a ceremony held at the Tower of London on June 2nd, was presented with the prestigious Green Apple award by Professor David Bellamy.

Sainsbury's began to plant trees in 2005 through their exclusive support of White & Wild Organic Milk, which pledges one native, broad-leafed tree for every 20 two-litre bottles sold.

Tree Appeal, a specialist environmental organisation, helps businesses like White and Wild to make a positive contribution to the environment, education and the community. They are delighted to celebrate this milestone with Sainsbury's and White and Wild.

Tree appeal's patron, Professor David Bellamy, offered his congratulations, "Just to put things into perspective" he said, "Sainsbury's trees have been planted across the UK, in places such as parks, nature reserves and schools. If they were all put together, these trees would cover the equivalent of around 45 full sized football pitches or 170 tennis courts!"

"Sainsbury's are proud of the achievement of planting 50,000 trees by supporting White an Wild organic milk. It is great to make such a significant and long-term contribution to our environment. With the continued support of our customers, we look forward to hitting even greater tree planting targets in the future" stated Alison Austin, Sainsbury's head of environment.

Bill Oddie, the 'face' of White and Wild added:" A very big 'well done' to Sainsbury's for having the bottle to plant an incredible 50,000 trees, And well done Sainsbury's customers for buying the White & Wild milk. These trees will provide much needed homes for many hundreds of my feathered friends for centuries to come - not to mention all the insects and mammals. I toast you all on UN World Environment Day with an extra large glass of White & Wild Organic milk!"