RPA opens bid to promote EU agricultural produce

Trade organisations representing agricultural sectors in the UK have a fresh chance to apply for EU funding towards promotion and information programmes for EU agricultural products.

Producers of one or more of the products listed below may apply for up to half the cost of marketing their goods abroad in a scheme designed to raise awareness and increase sales of EU food products.

The maximum rises to 60 percent for the promotion of fruit and vegetables intended specifically for children in EU schools, and for information on responsible drinking patterns and harm linked to hazardous alcohol consumption.

The application process for the two schemes, one for internal markets (EU countries) and another external markets (rest of the world), are combined. There are two opportunities to apply each year under both schemes. The deadline for this tranche is 30th September 2013. Applicants may apply under either or both promotions schemes but cannot submit a combined application covering both schemes.

Applicants are expected to fund at least a 20 percent of the total cost of the programme and can choose either to pay the remaining balance themselves or to finance it by industry levy.