One chicken makes three meals

As consumers start to feel the pinch with rising food prices impacting on groceries across the board, the NFU has launched a new campaign to help people save money by buying one whole chicken to make three, tasty meals.

Focusing around a recipe-packed website, Love Chicken has launched to show how buying one whole, British chicken and using the left overs makes great, economic sense.

The website builds on the loyal following of its predecessor; the national Great British Chicken campaign, and keeps all of the firm favourites including video recipes and Meet the Farmer.

Others are keen to throw their weight behind the campaign too. Qualified dietician Rosanna Brighton heads up the health and nutrition advice. As the Head of Dietetics and Development at food procurement company Allmanhall, Rosanna was keen to carry out new research to show that chicken really is a low fat food and an excellent source of protein; both key for growth and repair.

NFU Director of Communications Erika Coghlan said: "For many families buying a whole chicken already makes a lot of sense, both to the purse strings and in terms of saving time. What we hope this campaign achieves is to take busy families one step further; using the free recipes from Love Chicken to find exciting and easy ways of making great-tasting dishes from the leftovers.


"The Great British Chicken website already has an impressive following and so Love Chicken is a great way to talk to consumers about how they buy chicken, how they can get more for their money and, of course, about how they can support British farmers."