New Holland appoints Waldron as Area Manager

New Holland has announced the appointment of Joe Waldron as After Sales Area Manager for its dealer network in the South West region.

Joe brings with him an in-depth knowledge of the full New Holland product range and related technical design features of the company’s popular machines.

During his career, which included a four-year apprenticeship as an Agricultural Services Technician, Joe has spent time working in the UK, as well as stints in Germany and New Zealand.

’I am very excited about this new role and working face-to-face with our customers and dealers across the South West. I am also very much looking forward to being part of the continued growth of New Holland Agriculture in the UK,’ he said.

Rob Alker, After Sales Commercial Manager for the UK and Ireland, said: ’Joe has an exceptional reputation for customer service and product support and I am delighted with his promotion to South West After Sales Area Manager. I look forward to watching him further develop in his new role and help serve our customers across the region.’

He added: ’Joe’s appointment is part of New Holland’s ongoing commitment to After Sales support to help us meet the challenges of the market, identifying how we can unlock the true potential of the dealer network and help us grow our business."