The Executive Committee of the International Association of Horticultural Producers (AIPH) has confirmed the appointment of Tim Briercliffe as the new Secretary General of the association.
This full-time role results from an internal review of AIPH activity and was created to drive the growth of AIPH.
The position will spearhead a new phase of activity focusing on meeting the needs of growers across the world.
Tim Briercliffe, based in Reading near London in the United Kingdom, will be responsible for working closely with the association’s members throughout the world to tackle common challenges facing the sector. Supporting the existing committees covering Marketing, Statistics, Novelty Protection, Green City, Environment and Plant Health, and Science and Education he will look to strengthen the impact of the association as the voice of the ornamental horticulture industry worldwide.
Tim Briercliffe joins AIPH with extensive experience within the industry having led sector committees, policy, science, certification schemes, market information, training and careers, events, communications and business improvement activities and initiatives, as Director of Business Development at the Horticultural Trades Association (HTA) in the UK for the last eight years. Prior to this he worked as a Senior Horticultural Consultant within ADAS, a major UK consultancy company. He has a horticulture degree from Reading University and has worked on nurseries in the UK and Canada.
Commenting on the appointment AIPH President Vic Krahn said “I am delighted to welcome Tim into AIPH and look forward to working closely with him. Tim has just the range of experience and expertise that we need to work with the members in developing and implementing a strategy for the future. There are many challenges facing ornamental horticulture that cross country boundaries and we are best tackling them together. I am delighted that AIPH is now resourced to tackle these challenges head-on. The work of approving and promoting horticultural exhibitions worldwide remains a key part of what AIPH does as we promote the sector to the world’s consumers.”
Briercliffe will operate from the HTA offices in the UK and Vic Krahn continued “I am particularly pleased that Tim will be based at the HTA offices and grateful for the support they are providing”.
Commenting on his appointment, Briercliffe said “I am looking forward to the opportunity to continue and develop the important work of AIPH. I have spent my career so far working with this industry and I am passionate about supporting the interests of growers and promoting the crucial role that plants play in the environment and society as a whole. It is great to have the opportunity to work on these issues at a global level. I look forward to meeting the members, understanding their needs and supporting them.”
Briercliffe commences his role in June 2013.
