In response to increased demand for its products in the region, the EMEA (Europe, Middle East and Africa) division of AB Vista has appointed Business Manager, Rolf Speelman, to the team today. Rolf will help to develop commercial support for key customers and distributors in specific European markets.
Rolf’s primary focus will be on Benelux markets, with a view to expanding his remit in the coming months. Reporting to Ari Kiviniemi, Global Sales Director, Rolf will be responsible for managing product sales and the overall sales process. He will also participate in setting objectives and executing sales and marketing plans with other members of the team. As part of the Business Manager role, Rolf will be instrumental in maintaining excellent stakeholder relationships, as well as offering feedback on market development and customer needs.
Rolf joins AB Vista from Rovecome ICT in Hoogeveen, where he spent nearly four years as an Export Manager. He studied Animal Science at the Agricultural University in Wageningen, particularly specialising in Animal Nutrition, Animal Physiology and Business Administration.
Commenting on the appointment, Ari Kiviniemi said: "Rolf’s introduction to the team strengthens AB Vista’s core team in EMEA. With many products supplied by AB Vista now available in the region, we need extra support from astute business people, like Rolf. This will help us to continue to offer our other customers a first-class service."
